When building your practice, knowing what factors influence how patients find you and ultimately choose to be treated by you is critical. As a health care provider, you focus on treating patients and providing the best care possible. The business side of health care may be of less interest to you. However, to effectively grow your practice, it’s essential to know how new patients find you and why they chose …
Post Author: Marita McCahill, MBA
Marita McCahill is the founder of practiceGRO, a health care growth strategy consulting firm. She is passionate about developing, implementing, and executing creative programs to help health care practitioners build brand awareness, improve patient relations, and scale their practice. She can be reached on Facebook and Instagram @practice_gro.
Nowhere in medical school do they teach personal branding and how to grow your practice by attracting more of your ideal patients. Marita identified how a niche online course could address this learning gap, and practiceGRO Marketing 101 was born! In this eight-hour, self-paced, CME-approved course, she breaks down all the marketing jargon to the crux of what you need to understand and identifies the necessary actions to grow your practice exponentially.
Marita has her MBA from the University of Michigan’s Ross School of Business. She served as the group vice president of strategy and business development for a Fortune 500 company and as a marketing director at Accenture.
Imagine a patient searches online for you only to discover your online business listing says your practice is permanently closed.
This recently happened to a well-respected, mid-career surgical oncologist with a loyal patient base. Opting for a new role, he joined a hospital an hour from his previous workplace. Unfortunately, his former employer managed his online business listing, marked his practice permanently closed, and offered no forwarding contact information. This made …
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