Common ground with John Edwards?

I actually agree with his proposal for DTC drug ads. Hell has just gotten a bit frosty:

Edwards believes this isn’t enough. And so he’s outlined a plan to regulate what he views as misleading drug ads, the Associated Press reports. And to bolster this conviction, Edwards argues that annual spending on such ads nearly has quadrupled to $4 billion in the decade since the government relaxed rules on advertising directly to consumers. He adds that spending on marketing and administrative expenses was twice as much as R&D . . .

. . . The two-year delay would prevent TV ads from driving consumers to drugs that haven’t been proven safe, and would require drugmakers to get FDA approval before launching major ad campaigns. “I think two years makes sense. I think it gives enough time for a drug not just to have been tested in clinical trials but to be out among the public, to see what kind of adverse reactions there have been,” he told reporters later.

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Tagged as: drugs, media