New med school course: How to interact with drug reps

Learn to avoid being dazzled:

“We want to appeal to physicians’ natural skepticism,” said Dr. Ethan Halm, an associate professor of medicine and health policy at Mount Sinai School of Medicine.

The prestigious Manhattan school is including a new type of training at its Morchand Education Center, famous for its use of actors to play patients.

For these sessions, the actors will play pharmaceutical company sales representatives. The students will be taught “how to effectively spar with the drug reps” by asking aggressive questions, Halm said.

Another part of Mount Sinai’s program will advise health care providers how to tactfully deal with patients who see a drug on television and demand a prescription for it.

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