How do you react when presented with your quality data?
In my experience, physicians generally respond by:
- Ignoring the metrics
- Arguing about why the metrics are wrong
- Saying the metrics are stupid
A lot of doctors refuse to participate in the process of developing, reviewing and refining quality metrics. Although this has the definite advantage of feeling like you’re sticking it to “the man,” it feeds an unhelpful cycle that eventually hurts …