Why this cash-only practice failed

A myriad of reasons. Undercoding and not charging a retainer are two of them.

As an aside, here’s an interesting tidbit the doctor shares about not wanting bad publicity for her fledgling practice:

One patient, whom I suspected of faking, even asked me to help her complete her disability paperwork. When I hesitated, her husband threatened to tell all her friends what a bad doctor I was. Fearful of that kind of unfounded publicity, I reluctantly and regretfully complied.

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