Dramatically influence drug prices by positive action

Doctors at Memorial Sloan-Kettering Cancer Center recently declared they would not use Zaltrap (Sanofi), for advanced colorectal cancer. In a New York Times editorial, they suggested the extraordinary cost for incremental benefit could not justify its use. Sanofi appeared to cave to the pressure and announced a 50% discount – which only made things worse.

This August, Zaltrap received FDA approval for the treatment of advanced colorectal cancer. In …

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