The NEJM is encouraging some reader response with this innovative new feature:
For the first time, physicians will be asked to weigh in on what they would do for a patient, based on research papers published in the current issue and what they read about a fictitious case. Their choices will be tallied online for four weeks and their comments posted in an experiment to better connect with readers, editor-in-chief Dr. Jeffrey M. Drazen (left) said in an interview.
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he blog, NYEmergency Medicine is doing this to some extent. I hope it catches on among medical and nursing bloggers and in published journals. The close to real time feedback is helpful, and I think it would encourage engagement and interest.