The National Medical Association (NMA) today released results of a membership survey that overwhelmingly indicate that NMA physicians are even more positive toward direct-to-consumer (DTC) advertising now than they were in 2001. Further, NMA physicians said that consumer-focused advertising of prescription medications provides substantial educational benefits and enriches the doctor-patient dialogue.
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Why is this hard to believe? Money talks – just look at BiDil’s path to approval.
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