KevinMD.com

Hospitals are advertising more. “Part of the reason for the advertising boom is that consumers are becoming more involved in their treatment options, including where they receive care. High-deductible insurance plans with lower premiums are expected to become more popular as employers seek to slow annual increases in their share of healthcare costs. Patients with such plans will face more out-of-pocket expenses, giving them added incentive to shop for a hospital or clinic.”