"Aw, Mom – Do I Hafta Wear a Coat?"

“Mothers and grandmothers have long warned that chilling the surface of the body, through wet clothes, feet and hair, causes common cold symptoms to develop.”

Oh, no – don’t tell me that scientists have finally shown that Mom was right to yell at us for running around outside with only a “light jacket” on!

“Now researchers in Cardiff, Wales, say they can prove drops in temperature to the body really can cause a cold to develop.”

Professor Ron Eccles, one of the researchers who conducted the successful experiment, said “When colds are circulating in the community many people are mildly infected but show no symptoms. If they become chilled this causes a pronounced constriction of the blood vessels in the nose and shuts off the warm blood that supplies the white cells that fight infection.”

This impaired delivery of virus-killing leukocytes permits the infection to proliferate and produce the symptoms of the common cold.

Not only that, but Professor Eccles remarks that “cooling of the nose slows down clearance of viruses from the nose and slows down the white cells that fight infection.”

But if I wear a stocking cap I get hat hair and all the gang laughs at me!

I guess Big Pharma can sleep well tonight, knowing that the market for cold remedies is not going to dry up, if you catch my drift.

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