10 commandments to help with palliative care messaging
Studies show that when people know what palliative care is, they want it. Marketing genius Seth Godin talks about offering services that are “remarkable” — so good that a person would cross the street to tell a friend.
Palliative care has that kind of value, so why doesn’t our message travel upstream through word of mouth? Would-be evangelists are often flummoxed by the fact that the phrase has still has different …
