Can science tell doctors what to wear?
In 2002, two Stanford dermatologists published a study in which they sent a questionnaire to a week’s worth of patients, asking them their preferences for how medical providers dress. The study covered relatively new ground. Two of the four references were the 1970s best-sellers, Dress for Success, and The Woman’s Dress for Success Book. The study also uncovered strong preferences. Patients preferred a white coat, dress …


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