In a grocery store recently, a friend’s young child gave a big hug to a brightly colored, meter-high plastic cartoon mascot for a well-known candy brand standing at the end of an aisle surrounded by many bags of the candy on sale.
“Aww, that’s so cute!” was the mother’s first reaction.
Then it dawned on her – it wasn’t cute at all.
It was, she realized, very effective and invasive marketing. Not only …