Post Author: Kevin Pho, MD
Kevin Pho is a practicing, board-certified internal medicine physician, a national media commentator, co-author of the book, Establishing, Managing, and Protecting Your Online Reputation: A Social Media Guide for Physicians and Medical Practices, and an acclaimed keynote speaker. He is founder and editor, KevinMD.com, and founder, Physician Speaking by KevinMD.
These perspectives define his unique social media journey, and his story has brought audiences to their feet.
Kevin shares his story nationwide with both clinicians and non-clinicians, and regularly keynotes major conferences.
Kevin built the KevinMD platform from scratch in 2004. It now receives over 3 million monthly page views, and exceeds 250,000 followers on Facebook and Twitter. Kevin was named the web’s top social media influencer in health care and medicine. The New York Times called KevinMD “a highly-coveted publishing place for doctors and patients.” Forbes called KevinMD a “must-read health blog.” And CNN named @KevinMD one of its five recommended Twitter health feeds.
Kevin’s signature keynote, “Connect and be heard: Make a difference in heath care with social media,” takes your audience through Kevin’s social media journey since 2004. With video, audio, and an emphasis on storytelling, he inspires audiences to use social media and be health care influencers in the following ways:
- Strengthen the doctor-patient relationship
- Make your voice heard in the health reform conversation
- Turn the tide against clinician burnout
- Define an online reputation
- Share your health care story
- Connect with mainstream media
- Respond to clinician rating sites
Kevin is the founder of Physician Speaking by KevinMD and is available for speaking opportunities. Please contact us for inquiries.
Kevin Pho is a practicing, board-certified internal medicine physician, a national media commentator, co-author of the book, Establishing, Managing, and Protecting Your Online Reputation: A Social Media Guide for Physicians and Medical Practices, and an acclaimed keynote speaker. He is founder and editor, KevinMD.com, and founder, Physician Speaking by KevinMD.
These perspectives define his unique social media journey, and his story has brought audiences to their feet.
Kevin shares his story nationwide with both clinicians and non-clinicians, and regularly keynotes major conferences.
Kevin built the KevinMD platform from scratch in 2004. It now receives over 3 million monthly page views, and exceeds 250,000 followers on Facebook and Twitter. Kevin was named the web’s top social media influencer in health care and medicine. The New York Times called KevinMD “a highly-coveted publishing place for doctors and patients.” Forbes called KevinMD a “must-read health blog.” And CNN named @KevinMD one of its five recommended Twitter health feeds.
Kevin’s signature keynote, “Connect and be heard: Make a difference in heath care with social media,” takes your audience through Kevin’s social media journey since 2004. With video, audio, and an emphasis on storytelling, he inspires audiences to use social media and be health care influencers in the following ways:
- Strengthen the doctor-patient relationship
- Make your voice heard in the health reform conversation
- Turn the tide against clinician burnout
- Define an online reputation
- Share your health care story
- Connect with mainstream media
- Respond to clinician rating sites
Kevin is the founder of Physician Speaking by KevinMD and is available for speaking opportunities. Please contact us for inquiries.
How effective is direct to consumer drug advertising?
Some think that drug ads should be banned altogether, saying that it encourages patients to ask their doctors for expensive, brand name prescription drugs.
It turns out, their fears may be overblown.
NPR’s Shots blogs about a recent study looking at the effectiveness of these ads. The numbers, for the pharmaceutical companies anyways, are not encouraging:
Overall, about 8 percent of the people who were …
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Remember when I wrote, way back when, that expanding health coverage without a concurrent increase in primary care access will only worsen emergency room waits?
For instance, consider this, from CNN.com:
What good is having health insurance if you can’t find a doctor to see you? …
… The Massachusetts Medical Society reported that the average wait time for a new patient looking for a primary care doctor ranged from 36 to …
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Should doctors face consequences if they run late?
From the New York Times’ health blog, Well, comes a story where a medical group promises, “same-day appointments and longer, more personalized visits that start on time.”
Sounds good, right?
But it comes with a caveat, namely, a $199 annual membership fee. A tremendous amount of primary care can be bought with that amount of money, and if patients were willing to pay that, …
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The following op-ed was published on June 7th, 2010 in CNN.com.
“I read all about my condition on the Internet,” a recent patient proudly told me. Like other doctors, I’m seeing more patients research their symptoms thoroughly before setting foot in the exam room.
Patients are using the Web in unprecedented ways for their own health empowerment. According to the Pew Internet & American Life Project, 61 percent of American adults …
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Should drug and device makers fund continuing medical education courses?
That’s a question medical schools and academic medical centers have recently been grappling over.
Now, the University of Michigan has taken the controversial step to completely divorce the industry from physician education.
According to the New York Times,
the University of Michigan Medical School has become the first to decide that it will no longer take any money from drug and device makers …
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It’s well known that patients Google their doctors, a practice that’s performed with increasing frequency.
But what about doctors researching their patients on the web?
It’s an interesting idea that I hadn’t thought of. I have never Googled a patient, and can’t see any reason to in a primary care setting. But the context of the piece, which I first saw in the WSJ Health Blog, was in psychiatry. It would …
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