Help build information driven patient behavior
Historically, we’ve often thought of the doctor-patient encounter as something of a silo. Patients come in with symptoms, and the doctor addresses them, perhaps ordering tests or referring the patients down the line of colleagues.
That model inexorably changed with the Internet. Today, patients come to their appointments educated on symptoms, treatments, and even us. They are frequently prepared with research and granular questions. They are engaged with the process, and often …