Why don’t simple messages convince people to take action?
It’s hard to find anyone who would argue against keeping things “plain and simple.” Or would they?
Is it possible that the imperative to create simple health information has over-promised – hasn’t lived up to its billing? What if the complexity of health, science and technology information in the first half of the 21st century requires more than simple simplicity?
Think back to swine flu.
Dateline November 2009: We were awash in …