The next big thing in health care? It probably will start as something small.
Venture Capitalist Fred Wilson had a great post a while back titled, “Bootstrap Your Network With A High Value Use Case.” He points out that the initial value proposition for Waze (the community-based traffic and navigation app acquired by Google) was simply to help drivers that like to drive too fast identify speed traps. But it of course quickly expanded way beyond that and now provides a lot more value …