The burden of the badge: an MD student’s response to the FIGS controversy
Recently, FIGS – a design-driven medical apparel company – published its latest video advertisement: a young woman in bubblegum pink scrubs struts into view, shaking her FIGS-clad hips for the camera while holding a Medical Terminology for Dummies textbook upside-down. Forget practicing medicine; this woman isn’t fit to drive. The camera pans, emphatically, towards her badge, which reads DO – short for doctor of osteopathic medicine. Ahhh, the viewer is …