Whether big questions or small, medically related or otherwise, social media users love to take their ponderings and perplexities to their friends to gather advice. Certainly, social media is a great place to poll opinions about the latest movie or book. Sure, some might find asking friends for medical advice online easier than going to the doctor. Some might even feel that this collective problem solving protects them if they believe ...

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Patricia Bach, a geriatric psychology colleague who is active in social media, recently emailed me a question: How to encourage more clinicians in geriatrics and long-term care to use social media? In particular, she asked me “What do you feel is the ROI for geriatricians to use social media/networking in their professional roles?” This is an interesting question to consider. After all, we have a limited number of geriatricians available for a growing older ...

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The best defense is a good offense. This is certainly true when it comes to online reputation and digital presence. Doctors should be using social media and other online platforms strategically.  Health care institutions without a medical professional as a social media strategist are taking a huge gamble. Imagine a politically polarizing communication related to your organization that was not intended to be public, but was leaked and widely circulated on the internet. ...

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american society of anesthesiologistsA guest column by the American Society of Anesthesiologists, exclusive to KevinMD.com. "Social media engagement" is a buzzword in today’s business world. There is no clear definition of this term, but most agree that it involves some measure that those looking at your online content are actually interested in what you have to say. In other ...

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shutterstock_193510067 "Publish or perish" has been the mantra of academic medicine for as long as can be recalled as the reputations of professors, physicians, and academic centers have hinged on contributions to peer-reviewed literature for years.  Yet today’s information era is dominated by the rapid development of social media and online interactions, which have also resulted in some major advancements to print media ...

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shutterstock_154181867 The most important factor in successful stroke treatment is time. When a stroke patient is encountered by EMS, or when they present to an emergency department, it is absolutely vital to determine the time "last known well" to make decisions about what treatments may be available and appropriate. A 97-year-old woman arrived in our emergency department after suddenly becoming unable to speak, and ...

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On July 7th, 2015, I cross-posted an article from "Hope Amantine," a pseudoanonymous surgeon who previously blogged at Simple Country Surgeon: "A lesson in the OR that prepared this doctor to be a surgeon." On July 8th, 2015, 11 a.m. Eastern, I was notified by an editor at MedPage Today about the controversy questioning the truthfulness of the story. I then reached out to "Hope," asking whether her story was fictional or not. I ...

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shutterstock_57058306 Twitter is a communication platform, and, therefore, it is a neutral medium. It’s not the medium itself, but how you use the medium that makes Twitter "good" or "bad." In my five years of being an anonymous and five months of being a named individual on Twitter, I have come to realize that different people use Twitter for different purposes. In ...

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academicMedicalCenterTwitter Ever since I began residency, I have been encouraging, prodding, and at times, persistently pestering department leadership of my belief that our ophthalmology department should have a dedicated Twitter feed. After months of persistence combined with good timing and supportive leadership, the Twitter feed was launched on June 1, 2015 for the University of Iowa department of ophthalmology and ...

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shutterstock_154181867 I was once Australia’s most followed surgeon on Twitter, according to my dear wife. She was probably right, as always. I had more than 3,700 followers on my account, but very few people knew who I was behind that necktie avatar. You see, I was anonymous, or more correctly, pseudonymous. There were three reasons why I chose to start off life on ...

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A continuing series on physician online reputation.  For more KevinMD minutes, please visit my YouTube channel. Why should doctors use Twitter? One compelling reason is to curate information. Did you know that there are 20 million articles on Medline and the volume of medical literature grows by 10 percent every year? Just a few years ago, there were 24,000 new cancer articles, and it's impossible to keep ...

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medpagetodayFrom MedPage Today:

  1. Whooping Cough Epidemic Hit Vaccinated Kids Hard. The 2012 pertussis epidemic in Washington state affected a surprising number of adolescents who were vaccinated on schedule.
  2. 3-Year Curriculum: The Cure for Med-Ed's Ills?. In response to complaints that medical education costs too much, takes too long, teaches the wrong things, ...

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Waaaah-Hoo!! – Slim Pickins as Maj. ‘King’ Kong, riding the bomb in “Dr. Strangelove” I am converted. Like many doctors, I was very leary of social media, wary about using it, skeptical of its professional value. Especially Twitter, but really all of the platforms. No longer: I have embraced social media, and it has embraced me. I feel a little bit like Dr. Strangelove, only the subtitle is now “How I Learned To  Stop Worrying ...

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I have now been a “Tweetiatrician” for six weeks. Yes, I am a relatively late adopter of new social media technology but it’s been quite an education. I signed up for Twitter after the measles outbreak in Disneyland to join in on Wendy Swanson’s #MeaslesTruth twitterstorm to encourage families to vaccinate their children. Since that time, I have joined followed conferences from afar (which is really useful) and tweeted primarily about ...

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Measles Makes an Unwelcome Visit to Disneyland Health Alert after Disneyland linked to measles outbreak Mickey, Minnie and measles for nine Disneyland tourists The headlines from January 7th and 8th told an increasingly serious story about America’s vaccine civil war -- a story that was to explode in the weeks ahead. We’ve come to expect that kind of story to be uncovered by a major news network with expertly trained, ...

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It’s the beginning of February and this year’s residency interviews are wrapping up. It is widely known, even encouraged, that medical students change their social media profile names or deactivate their accounts while applying and interviewing for medical residencies.  David becomes AviD, Jessica is now Jes Sica, and Sarah morphs into Miss S; students are leery of admissions committees stumbling upon their accounts, changing their profile names to something that would ...

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Social media and the Internet have often been compared to the Wild West at times when it comes to the posting of ideas, opinions, and beliefs.  There has been very little regulation of what is posted and how it is utilized -- which may actually be a good thing. However, many of us have learned (often the hard way) that posts on Facebook, Twitter or other social media sites can be ...

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shutterstock_202781149 You -- a medical student, resident physician or newly-minted medical attending -- are late in the game.  Sure, you appropriately hopped onto Facebook during your first few years of college, only to rightly disengage around the advent of newsfeeds and cover photos.  You passively signed up to LinkedIn last winter only to remain passively aware that your profile exists unfettered and ...

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unnamed An excerpt from The Public Physician -- Practical Wisdom for Life in a Connected, Always-On World. What you do, where you live, and what you intentionally create as a physician in public should be determined by what you want to accomplish. What are you trying to get done? Perhaps you want to …

  • build a strong public presence to keep your ...

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shutterstock_181358384 In the wake of the latest school shooting in the state of Washington, much attention has been paid to the shooter’s (Jaylen Fryberg’s) Twitter account. In fact, after a school shooting, social media sites are typically the first place that people go to learn about the assailant. While this is understandable, one has to wonder if any of these school shootings ...

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