A continuing series on physician online reputation.   For more KevinMD minutes, please visit my YouTube channel. Which social media platform should doctors use first? My recommendations are LinkedIn or Doximity. These are professional social networking sites where a profile on one of these sites is no more than a digital translation of your résumé. There are some differences between the two. I think LinkedIn generally gets ranked higher ...

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A continuing series on physician online reputation.  Created in partnership with The Doctors Company as part of their social media resources for physicians.  Physicians can brand themselves on social media platforms by using what I call a hub and spoke strategy. Physicians should have a central hub. It could be a blog or their practice's website. This is where they can create their content. It's important ...

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A continuing series on physician online reputation.  Created in partnership with The Doctors Company as part of their social media resources for physicians.  A physician's online reputation is important because more patients than ever are going online to research their doctors. They're going to search engines like Google and Googling their doctor's names. If you Google my name, for instance, my blog comes up, also my ...

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