Physicians need tools that are powerful in the eyes of Google and allow them to create content online. And today they're all in luck because we have those tools. A KevinMD keynote video excerpt.  Please visit my physician keynote speaking page to find out more.

I recently spoke at the Washington State Medical Association's annual meeting. Here's an interview shortly before the keynote. Enjoy.

ProPublica's Charles Ornstein wrote about online patient reviews today: "Doctors fire back at bad Yelp reviews — and reveal patients’ information online."  I thought it would be a good idea to share how clinicians can handle criticism online.  Click on the Facebook Live video above for a replay.

A continuing series on physician online reputation.  Created in partnership with the Doctors Company as part of their social media resources for physicians.  It's important to share the stories of health care professionals, because sometimes the media paints a negative portrayal of the medical professional. I once wrote a column in USA Today talking about chronic pain management and how both doctors and chronic pain patients ...

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A continuing series on physician online reputation.  Created in partnership with the Doctors Company as part of their social media resources for physicians.  There are so many online platforms that doctors can get involved in today, and some may not know where to start. I want to share my approach. The first step would be going on physician rating sites and making sure your information is accurate on ...

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A continuing series on physician online reputation.  Created in partnership with the Doctors Company as part of their social media resources for physicians.  The health care landscape is evolving, such that more information is becoming transparent. Seven out of ten internet users use the web to look for health information, but sometimes the information that they're reading online isn't always the most reliable.
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A continuing series on physician online reputation.  Created in partnership with the Doctors Company as part of their social media resources for physicians.  During my social media journey, I've gathered a few anecdotes that I'd like to share with you. The first story is an internal medicine physician in Las Vegas, Zubin Damania. You may have heard of him, because he's also known as ZDoggMD. ...

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A continuing series on physician online reputation.  Created in partnership with the Doctors Company as part of their social media resources for physicians.  Patients have more avenues than ever to express themselves online, whether it's through a physician rating site or through social media. It's inevitable that every single doctor eventually will be faced with criticism on the web, so you need to know what to do ...

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A continuing series on physician online reputation.  Created in partnership with The Doctors Company as part of their social media resources for physicians.  It's important for physicians to monitor their online presence because more patients than ever are researching their doctors on the web, and negative news stories or negative patient reviews can be a part of your online presence and you want to know when ...

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A continuing series on physician online reputation.  Created in partnership with The Doctors Company as part of their social media resources for physicians.  Once you establish online reputation, you have to protect it. I was once reading a newspaper article where an emergency physician in Rhode Island decided it was a good idea to post interesting cases that she had seen in emergency room ...

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A continuing series on physician online reputation.  Created in partnership with The Doctors Company as part of their social media resources for physicians.  Physicians can use online rating sites to establish your online reputation by asking more patients to rate them online. Don't just cherry pick or pressure patients into giving you good ratings. Ask all your patients to do so, in a low-key, low-pressure way. There ...

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A continuing series on physician online reputation.  Created in partnership with The Doctors Company as part of their social media resources for physicians.  There are two ways that physicians can establish their online reputation. The first way is to use existing physician rating sites. What physician rating sites will do is create a profile page of every single doctor in the United States. This profile will have ...

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A continuing series on physician online reputation.   For more KevinMD minutes, please visit my YouTube channel. I want to talk about a tool that I think is essential for any physician who uses social media. It's called Hootsuite. I use Hootsuite in three ways. First to monitor conversations on Twitter. You could assign streams to any topics imaginable. For me I have a topic ...

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A continuing series on physician online reputation.   For more KevinMD minutes, please visit my YouTube channel. Did you know that criticism on physician rating sites can help improve your practice? When patients leave comments on these rating sites, sometimes it's the only way they have a voice. When patients leave my exam room I don't know what they thought about me, the nurses, the medical ...

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A continuing series on physician online reputation.   For more KevinMD minutes, please visit my YouTube channel. Here is one question I get a lot: "How often should doctors blog?" Well, it could be once a week, once a month, once every two weeks; there is no set number. But it should be a number that you have to stick with for at least six months. Too often, I hear doctors ...

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A continuing series on physician online reputation.  Created in partnership with The Doctors Company as part of their social media resources for physicians.  Let's talk about three ways that physicians can use social media today. The first way is to filter information. More patients than ever are going online to research their diagnosis and treatment options but sometimes the information that they're reading online isn't always the ...

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A continuing series on physician online reputation.   For more KevinMD minutes, please visit my YouTube channel Did you know that talking to mainstream media is a great way to define your reputation online? That's because newspaper stories and television appearances eventually will find their way online, and it's a great way to control the message that surrounds your name. An interview with the New York Times ...

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A continuing series on physician online reputation.   For more KevinMD minutes, please visit my YouTube channel. What do you need to do before starting your online presence with social media? They are your bio and your head shot. Together, they will be your first impression to patients who find you on the web. First, let's talk about your head shot. Make sure it's a high resolution image. ...

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A continuing series on physician online reputation.   For more KevinMD minutes, please visit my YouTube channel. How do you deal with trolls on the web? Whenever you're online you're going to have people who disagree with you, and they can do so in ugly and inflammatory ways. These people are known as trolls. I'm going to borrow from marketing legend Guy Kawasaki. He suggests going ...

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A continuing series on physician online reputation.  For more KevinMD minutes, please visit my YouTube channel. Why should doctors use Twitter? One compelling reason is to curate information. Did you know that there are 20 million articles on Medline and the volume of medical literature grows by 10 percent every year? Just a few years ago, there were 24,000 new cancer articles, and it's impossible to keep ...

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