Our niche world demands a new approach to health

When Elvis Presley rolled up his sleeve and received the polio vaccine backstage at The Ed Sullivan Show in 1956, most Americans knew about it. At the time, the only stars hotter than rock ‘n’ roll itself were Presley, the genre’s de facto king, and Sullivan, the host who brought its biggest headliners to the American people.

By 1957, polio incidence dropped by 85 to 90 percent because …

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