We see examples of personal branding every day on TV and social media. Sometimes these catch our attention, and sometimes they annoy us. That’s the thing about personal branding: it can be trustworthy or cringe-worthy.

While personal branding may look many ways, it can broaden the impact of your mission and purpose when done well.

Approaching personal branding through a mission-driven lens spotlights ideas over egos and purpose over promotion. By personally …

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