Effective clickbait doesn’t just happen. It’s carefully crafted. Take this wildly misleading article from CNN: Not exercising worse for your health than smoking, diabetes, and heart disease, study reveals. It’s one example — among many generated daily by various news outlets — of how a mundane observational study can be transformed into viral internet gold. In the days after it was published, this story was liked and shared hundreds ...

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Houston Chronicle reporter Craig Hlavaty recently treated readers to a first-person account of getting an intravenous (IV) vitamin infusion inside a van parked outside his house. The article, “Feeling the drip, drip, drip of the mobile IV craze,” related how a needle was inserted into his arm, “just where a tattooed lightning bolt strikes.” Hlavaty extolled the cool rush of liquid into his veins: After a few minutes, a great euphoria hits ...

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