Twitter has captured the mainstream imagination, with celebrities and news organizations embracing the medium. Will Twitter soon be an essential tool for medical practices? Twitter is a social media service where users can communicate with one another in 140 characters or less. More doctors are using Twitter to connect both with patients and other medical professionals. Some hospitals have "live-Tweeted" surgery, to great fanfare, allowing the public a peek into the operating ...

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health-in-30I'll be appearing live on the Health in 30 Radio Show on Thursday, July 30th at 12:30pm Eastern, talking about medicine and social media. Barbara Ficarra will be your host, and you can listen live on the web. Here's the release:

We’ll talk about social media for health care professionals and we want to hear from you. Is ...

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KevinMD is now on Facebook. facebook You can now join the KevinMD.com Fan Page, which provides another forum for discussion and debate. Go over to Facebook.com/KevinMDblog and become a fan. But wait, there's more. As an added bonus, on September 1st, 2009, I will select one lucky random Facebook fan to receive a ...

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As more doctors are blogging, using Twitter, or are on Facebook, minding their online reputation becomes more important. I've written and cited several pieces on this issue in the past, and it cannot be stressed enough that what you write or say online stays there forever. Over at his blog at White Coat Underground, internist PalMD writes about the many potential pitfalls of physicians maintaining an online presence. For instance, citing HIPAA ...

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The pharmaceutical industry has been vilified by its close association with physicians. With reforms having distanced these two groups, it appears they are moving onto trying to influence reporters. As journalist professor Gary Schwitzer writes in a recent blog entry, Pfizer is offering journalism fellowships on cancer issues. The program, not unlike Pharma-sponsored CME for doctors, includes an all-expense paid trip for the 4-day seminar. Professor Schwitzer ...

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When the online physician discussion site, Sermo, and the American Medical Association joined forces in 2007, it was heralded as a promising partnership for both entities. In fact, as Sermo's CEO Daniel Palestrant said back then, "As a company, we had to take a very rational perspective on that by saying we're a small software company, not an advocacy organization. Who is the best entity to turn voice into action? ...

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Sanjay Gupta, arguably America's most famous physician-correspondent, also "moonlights" as a practicing neurosurgeon. See him in action in this 5-minute clip from CNN. (via Clinical Cases)

Here's a pretty interesting tool, as more people are online on Twitter. Dan Zarrella, a social and viral marketing guru, has come up with TweetPsych (via TwiTip), a site that can build one's psychological profile based on the content of their Tweets. As he states on his blog, "Communication is a window into a person’s mind, and the way a person talks can tell you a lot about how they think." ...

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Pauline Chen goes social media on us in a recent column. Focusing on Twitter, she recalls a patient with Buerger’s disease who tried to quit smoking. Unfortunately, the patient wasn't successful, and had to have multiple amputations. Dr. Chen wonders if like Twitter, blogs or Facebook had existed back then, would the patient "have felt a little less isolated and perhaps been able to quit smoking if [she] texted a ...

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Like everyone else, the medical establishment is increasingly using Twitter these days. Over at Better Health, Bryan Vartabedian gives some sage advice for physicians who may not be used to the technology. Like every other social media platform, Twitter can be used to both help, and potentially harm, a doctor's brand. And with that brand being essential to growing a practice, that means Twitter can yield tremendous influence. So with ...

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