We see examples of personal branding every day on TV and social media. Sometimes these catch our attention, and sometimes they annoy us. That's the thing about personal branding: it can be trustworthy or cringe-worthy. While personal branding may look many ways, it can broaden the impact of your mission and purpose when done well. Approaching personal branding through a mission-driven lens spotlights ideas over egos and purpose over promotion. By personally ...

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I read with fascination the opinion piece published New York Times:'" But I Saw It on Facebook': Hoaxes are Making Doctors' Jobs Harder" because it's a topic that's been on my mind lately.  Particularly after I engaged in a Facebook exchange with close friends who were forwarding misinformation from the less than reputable "American Frontline Doctors" about COVID-19.  The American Frontline Doctors group was more interested ...

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As an obstetrician, I am asked daily, what is my birth going to look like? What happens when I am in labor? Where do I go if I think I am in labor? Before COVID, these were easy questions to answer. I would explain what the usual steps are and then politely refer them to the birth classes provided by the hospital. I am in private practice, and it would ...

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I am an avid social media user, and a news junkie who watches news religiously, even when the same stories are being recycled every hour and on every major news outlet. I am a proud member of Generation X, the generation that did not grow up with the internet and read the news the old fashioned way, every morning with my parents, sharing their favorite newspapers and magazines. Several decades ...

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I am as nervous about writing this as I was when I first started my YouTube channel. Let me take you back to when I first decided to pursue medicine; I was a senior in high school, deciding between international business school or a pre-med degree. I was never one of those docs who had dreamed about becoming a doctor since I could first babble, and for a long time, this ...

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I recently discovered an app called TikTok.  From what I can tell, it seems to be used primarily by younger people who record themselves performing short music videos, lip-syncing scenes, or absurdities with their unsuspecting family members and pets.  Most of my friends and family scoff at the fact that I downloaded the app – after all, I am a 38-year old Internal Medicine physician at a prominent academic medical ...

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If you talk to anyone you know, it’s very likely they will tell you that they are on some form of social media. Whether this is Facebook, Twitter, Instagram, Snapchat, TikTok, or YouTube, most people are on at least 1 to 2 forms of social media these days. Video is one of the most powerful tools in marketing. According to Google, 64 percent of consumers use video to research health care ...

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I am a 38-year-old board-certified OB/GYN. I have been married to my husband for 12 years. I am the mom of two young boys. I drive a Subaru. In short, I am the complete opposite of the demographic that rules TikTok. Never heard of TikTok? It’s OK – until recently, neither had I. TikTok is the fastest growing social media platform that seems to have exploded overnight. The app, which is famous for ...

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Susanna Harris was sitting in her lab class for her graduate program at the University of North Carolina at Chapel Hill when she received an email that told her she had failed what she describes as “the most important exam in grad school,” the doctoral qualifying exam. She took the rest of the day off, went home, and baked cookies. Harris continued with her regular schedule: lab, work, home, repeat. Everything ...

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Many people use reviews to help decide how to choose products and services. However, it is not widely known that an online physician review may not reflect what we think it does. I thought about sharing this information before — but now it is time. Recently, a frustrated patient called my office to schedule an appointment. She simply wanted a doctor who did not have awful online reviews. Seriously? This is truly a sad state ...

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