It’s been said that 80 percent of success is showing up, but that’s simply not true. Showing up is not enough.  Showing up reliably and giving your best is not enough. You’ve got to be seen showing up. So, how do you raise your professional visibility?  Here are five tips for the modern physician leader.  If you are a traditionalist, please keep an open mind.  The strategies below aren’t that ...

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Like many millennials I know, I was at first skeptical of podcasts. I couldn’t imagine keeping my attention on audio alone for at least 30 minutes and expect to retain any information whatsoever. I felt like I would get bored listening to people talking and would tune out within a minute with the eventual feeling of having wasted my time. Audio was meant for music that changed regularly. My headphones ...

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I love my podcast. I believe that it may become one of my greatest accomplishments in life. A podcast is like a talk radio show. The difference is that it is broadcast over the internet instead of on the radio. Podcasting is a fast-growing form of entertainment and educational media. I started podcasting a few months ago and I am starting to build a significant audience. I now have regular listeners ...

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As physicians and particularly surgeons, we deal with consent all the time. The process can be complex particularly for pediatric surgeons because we obtain it from the parents and the participation of the child in that process varies. For example, it is not unusual to be confronted with a parent who wants their child to undergo an elective operation. Yet that child, being 15 years-old, may have zero interest in ...

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Recently someone asked me how I started my blog, Brave Enough. The person, a physician, wondered how I made the jump from safe, traditional academia into the world of social media and blogging about women empowerment. “Did you have one moment? Did something happen? What was it?” The conversation made me reflect, as I have been, for several weeks. Like most things, my introspection ended up as words in my journal. Then, words in a ...

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The power of social media is clearly evident in cases such as the Russian influence on our election and Mark Zuckerberg‘s realization of the need for transparency on his powerful platform of Facebook. However, maybe not so evident, is the transformative power of social media on health care trends and misinformation. A popular new term for the misinformation regarding medical topics has arisen: pseudoscience. It has run rampant on sites such ...

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Recently, I attended a conference on social media. The conference was geared towards health care professionals who had a product they wanted to perfect and promote. In speaking with some of these participants, many of whom were physicians, I realized they had no clear marketing plan.  Although a clear and concise marketing plan would help sell their product, I understood that they were working full time and their product was ...

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In early April 2017, a cover of The New Yorker depicting four medical providers sparked a movement within surgery. Women surgeons claimed this illustration as a rallying cry; recreating it proudly with colleagues in the operating room and sharing their images on social media tagged with #NYerORCoverChallenge and #ILookLikeaSurgeon. We were in our fourth year of general surgery residency when we became the ...

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After an orthodontist blogged about an emergency visit where his patient broke her retainer after watching Michael B. Jordan in the blockbuster hit, the Black Panther, the young woman identified herself as the anonymous patient after learning about the story via Twitter. Though she was initially quite embarrassed, she was ultimately good-natured about all of the unexpected publicity. The natural question for many health care providers was ...

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Fear of exposure I hear from a lot of my professional friends, especially the doctors I'm in touch with regularly, about the fear of diving in — of starting out on their own social media journey. They're watching us all swim around them, paralyzed by the thought of even dipping in their feet. It’s OK to feel that way. We all start somewhere, and many of us have experienced the same ...

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