Originally published in HCPLive.com
by Jeff Brown, MD
You might be thinking, “Why should I consider branding or marketing?” And your reasoning might go something like this:
1. As a doctor, I already have a powerful, built-in identity;
2. My practice is full;
3. Even if my practice isn’t full, Congress is in the process of putting 40 million more insured people into the available patient pool over the next few years.