What do you need to do before starting your online presence with social media?
They are your bio and your head shot. Together, they will be your first impression to patients who find you on the web.
First, let’s talk about your head shot. Make sure it’s a high resolution image. Don’t crop it from a larger image. Don’t use a full body action shot. I actually think it’s worth spending some money to hire a professional to take great head shots of you.
Second, your bio. Make sure it’s a well written introduction to people who find you online. Every single social media site ranging from Twitter, Facebook, LinkedIn, Google+ — even physician rating sites, like Healthgrades and Vitals — will have your head shot and your bio featured prominently.
Make sure you’re happy with them. Spend some time to make them look good and a strong first impression on the Web.
Kevin Pho is an internal medicine physician and co-author of Establishing, Managing, and Protecting Your Online Reputation: A Social Media Guide for Physicians and Medical Practices. He is on the editorial board of contributors, USA Today, and is founder and editor, KevinMD.com, also on Facebook, Twitter, Google+, and LinkedIn.