UnitedHealth leading the way on the medical home?

Read it to believe it.

The traditionally physician-hostile health insurer is backing up its commitment to the patient-centered medical home with dollars. In a pilot project involving IBM workers in Arizona, they are listening to physicians, and helping small and solo practices meet the strenuous requirements that the medical home demands.

If all the goals are met, primary care doctors in the program could see a 30 percent increase in revenue.

The potential benefits of the medical home will not be immediately apparent, and both UnitedHealth and IBM seem to realize that, acknowledging that “we’re not naïve enough to think this is a silver bullet.”

Let’s ask them again in a few years.

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