Drug reps were allegedly instructed to use Disney characters during their sales pitch for the psychiatric drug Seroquel:
We are told the idea was conveyed at a national sales meeting and on field rides with sales reps, who were told to use Tigger as a bipolar patient and Eeyore – the down-in-the-mouth donkey – as a depressed patient. The reps were allegedly encouraged to use Tigger dolls as giveaways, for instance.
I’ve always thought that Tigger was a bit manic in the new Disney Channel cartoon, My Friends Tigger and Pooh.
topics: bipolar, drug reps