Analyzing the tepid box office returns:

Boosters argue that Fahrenheit 9/11, which had much sexier subject matter, isn’t a fair comparison and instead point to Moore’s 2002 Bowling for Columbine. Certainly Sicko looks healthier next to Columbine’s total domestic take (adjusted for inflation and ticket price hikes) of $24.1 million. But consider that Sicko benefited from much greater pre-release media attention, and was showing in over 1,000 theaters at its widest release (compared to Colubmine’s 250 theater peak) and Moore is barely edging out himself. And he’s just holding his own against Madonna. Adjusted for inflation and higher ticket prices, her 1991 bio doc Madonna: Truth or Dare took in a $23.4 million at the domestic box office during its month-long release. And we all remember the sea change in American politics that followed that one.

(via Health Hog)