NY Times: MSNBC trying to use the internet to drive viewers. “The MSNBC cable network plans to flood the Internet this week with its largest concentrated online pitch, running advertising on hundreds of Web sites and blogs. The cost of the campaign, to promote three prime-time programs, is estimated at just under $1 million . . .

. . . Val Nichols, vice president for the creative services group at MSNBC, estimated the campaign would get 114 million viewings in total. Among the 800 blogs that will run the ads are Adrants, Althouse, Curbed, Daily Kos, Gothamist, IndieWire, Largehearted Boy, Talking Points Memo and TV Newser. Buying ads on 800 blogs is a major commitment to that fledgling medium. Budget Rent A Car bought ads last month on 177 blogs, and Audi bought ads this summer on 286.”

Kevin, M.D. and Medgadget are two medical blogs involved with this effort.