The American Medical Association is launching a $60 million public relations campaign that includes heartstring-tugging ads that portray doctors as “everyday heroes”
“The AMA is losing out on market share. An internal AMA report reported the AMA lost members in 2004 for the fifth straight year, and only can count one in four doctors and medical students nationwide as members. At one time, the AMA represented nearly 70% of the nation’s doctors and medical students.”
Isolationist moves like making AMA News “members only” only further threatens their membership. I’m not sure who’s making the public-relations decisions over there.
