Elidel is next on the FDA black box hit list

“Research shows the creams are absorbed into the body and can cause cancer, the FDA said. The creams will carry a “black box” warning — the strongest warning carried on medicines.

And babies should not be treated with the creams at all, the FDA said.

In February members of an FDA advisory panel said they were concerned the companies were aggressively advertising the medicines to treat infants and others with skin problems the creams are not approved to treat.”

Another victim of overaggresive DTC marketing (take a look at their TV ad). Note that the “patient success stories” on their website involve children under 10 – surely that last patients you want involved with a black box medication. Hopefully, this will send another wakeup call to the pharmaceutical companies. Your advertising dollars are better spent making sure your drugs are safe.

Prev
Next