The NFL has ended its relationship with Levitra, an officially licensed league sponsor for the past two seasons
“Seems the league had grown uncomfortable with the direction of the Levitra commercials and marketing initiatives and opted to cut ties after two years of a three-year agreement. In so doing, the league forfeited $6 million of the $18 million contract. ‘It just wasn’t working out the way we felt it would,’ acknowledged league vice president of communications Greg Aiello. ‘(The marketing) had gone in a direction that we didn’t feel was consistent with what we wanted. The original plan had been to market it as a ‘men’s health’ product, but it moved on to something beyond that.'”
