Expect visibility for erectile dysfunction ads to increase

And as you watch the Super Bowl today, remember that erections lasting more than four hours are no joke.

Next up on the horizon? Drugs for premature ejaculation:

The condition: Premature ejaculation The drug: Dapoxetine The time frame: Pending; submitted for FDA approval on Dec. 27. The novelty: Doctors and patients have long known that antidepressants that affect serotonin, a chemical messenger in the brain, can delay or prevent ejaculation. Dapoxetine aims to turn that annoying side effect into a benefit and become the first medication approved specifically for premature ejaculation. Trials reported last October, in which women timed their partners with stopwatches, found that Dapoxetine added about one more minute to the two-minute intercourse time measured with a placebo. Dapoxetine’s maker, Johnson & Johnson, won’t estimate the drug’s market but does note that a third of men complain of premature ejaculation at some point in their life.

Now that must have been an interesting study to conduct.

Prev
Next