Skip to content
  • About
  • Contact
  • Contribute
  • Book
  • Careers
  • Podcast
  • Recommended
  • Speaking
  • All
  • Physician
  • Practice
  • Policy
  • Finance
  • Conditions
  • .edu
  • Patient
  • Meds
  • Tech
  • Social
  • Video
    • All
    • Physician
    • Practice
    • Policy
    • Finance
    • Conditions
    • .edu
    • Patient
    • Meds
    • Tech
    • Social
    • Video
    • About
    • Contact
    • Contribute
    • Book
    • Careers
    • Podcast
    • Recommended
    • Speaking

Physicians: scared of social media? Stop and dive in.

Dana Corriel, MD
Social media
March 20, 2018
86 Shares
Share
Tweet
Share

Fear of exposure

I hear from a lot of my professional friends, especially the doctors I’m in touch with regularly, about the fear of diving in — of starting out on their own social media journey. They’re watching us all swim around them, paralyzed by the thought of even dipping in their feet. It’s OK to feel that way. We all start somewhere, and many of us have experienced the same exact apprehension, at the start.

That fear dissipates. It dissolves, like an Alka-Seltzer tablet dropped into a glass of water. And while it fizzles away with time, you can certainly prepare yourself for that dive by looking around you first — studying others and seeing what works.

But here’s the bottom line, and the key to getting yourself out there: there’s never a good time to dip into that water.

Think back to when you were young. You certainly didn’t have to wait until you were an Olympic swimmer to get into that pool and wade around. Not in the least bit. You put on floaties! Then you got in and splashed like a madman, and had a grand old time doing it. You even blindly Marco Polo-ed your way through that water! Somehow, you weren’t afraid. As you got accustomed to the feel of the warm water surrounding you, you gathered up the courage and shed that crutch — those same floaties you were so reliant on at first.

Subsequently, you got better the more times that you went in.

But many of you know this already, and yet you’re still holding back. So here’s what I want to ask the professionals among you — and I single out professionals because they’re the ones that have the most trouble starting out on this particular journey into social media: What’s holding you back from starting it?

The etiology of a professional’s social media fear

Many of you may think of exposure on social media as “out of your comfort zone,” but why do you consider it “outside” at all when it isn’t “outside” for anyone else who takes part in it?

Is it because you’re a doctor and need to stick to office visits? Or a lawyer that needs to hide behind the logistics of a courtroom case? How about a businessman who suits up for work and leaves his ideas behind him in the hands of the private boardroom? We need to start shedding this What-happens-in-Vegas-stays-in-Vegas-type mentality about the professional world and embrace the amazing benefits that social media has to offer. What’s so great about hiding your Vegas experience anyway, when you can share it with the world? And I’m not referring to those raunchy experiences, of course, but am using the adage as a metaphor.

What if your insight and knowledge could help others from outside the immediate vicinity of your office? And what if you could do something fantastic with it even within your profession? Isn’t this exactly what social media first set out to achieve — to connect not only people but also ideas, regardless of geographic location? Look how far it has gone!

From personal experience, I can tell you that doctors on social media was never a “thing of the norm” — until right about now. I had good friends tell me, back when I started my own journey, that I shouldn’t do it — that doctors weren’t supposed to be engaged in it. They were supposed to just be doctors.

But we are in times of change, and rather than conform to the old standard of the norm, it should be reasonable to push yourself outside of the box and become at one with the innovations around you. When it comes to social media presence, especially, there’s a simple algorithm involved: If you’re not inside of it, then you’re simply out. You have to seriously consider which side you’d rather be on. And even if you’re not ready to step completely inside, you can at least be present, on that edge — the area that’s so-called “outside, looking in.” Because you never know when that inside will eventually draw you in, but you want to be present when that opportunity does arise.

Look, social media is here, and it’s here to stay, so you’re either choosing to utilize it to your own advantage, or you’re missing out on the next wave of future trendsetters, innovators or creative influencers. Or you’re missing out on promoting your own business or brand.

My own “a ha” moment

To bring our advice out of closed doors and away from the need of a co-pay is priceless. I convinced myself of this long ago, and then braced for entry into the unknown — a social media world into which I dove head-first. I essentially listened to Nike and just did it.

And I’m so glad that I did.

With my own experience behind me, I’ve put together 5 Steps to Diving into Social Media as a Professional. To the doctors out there, you may recognize parts of my method, as I’ve incorporated and tweaked some pearls from the countless successful “smoking cessation visits” I’ve experienced, which I view as precious in achieving long-term success. You can apply it to your social media journey in much the same way as you would when quitting an addiction.

The bottom line of it all is — just do it. To all you professional (and non-professional) people out there on the fence about taking that dive, start taking advantage of the free forums you have at your disposal, make like it’s 2018 (wait, it is!), and make your own professional account. Reach others, spread out, and build your future. To the doctors out there, it may never replace the personalized care of the coveted and sacred office setting, but it’s an important medium in which we need our voices heard.

Step out from behind that veil today, and take a dive.

Dana Corriel is an internal medicine physician who blogs at drcorriel.

Image credit: Shutterstock.com

Prev

Enjoy financial freedom by reaching the land of critical mass

March 20, 2018 Kevin 0
…
Next

A millennial doctor's love-hate relationship with EHRs

March 20, 2018 Kevin 5
…

Tagged as: Practice Management

Post navigation

< Previous Post
Enjoy financial freedom by reaching the land of critical mass
Next Post >
A millennial doctor's love-hate relationship with EHRs

More by Dana Corriel, MD

  • Your doctor may need lessons from a used car salesman

    Dana Corriel, MD
  • The human touch in medicine: good or bad?

    Dana Corriel, MD
  • I believe in vaccinations. And do my kids know it.

    Dana Corriel, MD

Related Posts

  • Are patients using social media to attack physicians?

    David R. Stukus, MD
  • The risk physicians take when going on social media

    Anonymous
  • Beware of pseudoscience: The desperate need for physicians on social media

    Valerie A. Jones, MD
  • Surprising and unlikely rewards of social media engagement by physicians

    Lisa Chan, MD
  • Physicians who don’t play the social media game may be left behind

    Xrayvsn, MD
  • Why social media may be causing real emotional harm

    Edwin Leap, MD

More in Social media

  • Regulating social media’s effects on mental health

    Mohammed Umer Waris, MD
  • Why building your social media following is critical to your practice’s success

    Sheila Nazarian, MD
  • Physician burnout: the impact of social media on mental health and the urgent need for change

    Aaron Morgenstein, MD & Amy Bissada, DO & Jen Barna, MD
  • From penicillin to digital health: the impact of social media on medicine

    Homer Moutran, MD, MBA, Caline El-Khoury, PhD, and Danielle Wilson
  • Blogging for beginners: tips for success in any niche

    Aaron Morgenstein, MD & Claire Unis, MD
  • Uncovering the hidden struggles of NYC nurses: an insider’s perspective [PODCAST]

    The Podcast by KevinMD
  • Most Popular

  • Past Week

    • Reigniting after burnout: 3 physician stories

      Kim Downey, PT | Physician
    • Inside the grueling life of a surgery intern

      Randall S. Fong, MD | Physician
    • I’m tired of being a distracted doctor

      Shiv Rao, MD | Tech
    • Pediatricians grapple with guns in America, from Band-Aids to bullets

      Tasia Isbell, MD, MPH | Policy
    • Physicians have no autonomy. Here’s how to change that.

      Diane W. Shannon, MD, MPH | Physician
    • AI-driven diagnostics and beyond

      Michael Kirsch, MD | Tech
  • Past 6 Months

    • Medical gaslighting: a growing challenge in today’s medical landscape

      Tami Burdick | Conditions
    • I want to be a doctor who can provide care for women: What states must I rule out for my medical education?

      Nandini Erodula | Education
    • Balancing opioid medication in chronic pain

      L. Joseph Parker, MD | Conditions
    • I’m a doctor, and I almost died during childbirth

      Bayo Curry-Winchell, MD | Physician
    • Mourning the silent epidemic: the physician suicide crisis and suggestions for change

      Amna Shabbir, MD | Physician
    • Reigniting after burnout: 3 physician stories

      Kim Downey, PT | Physician
  • Recent Posts

    • Physicians have no autonomy. Here’s how to change that.

      Diane W. Shannon, MD, MPH | Physician
    • Understanding intersex health care [PODCAST]

      The Podcast by KevinMD | Podcast
    • The erosion of patient care

      Laura de la Torre, MD | Physician
    • Debating the role of psychiatric assessments in medical decisions

      Christian Youssef & Francisco M. Torres, MD | Conditions
    • Navigating adulthood in the digital age

      Eleanor Menzin, MD | Physician
    • 5 things to know about weight from a bariatric surgeon

      Maria Iliakova, MD | Conditions

Subscribe to KevinMD and never miss a story!

Get free updates delivered free to your inbox.


Find jobs at
Careers by KevinMD.com

Search thousands of physician, PA, NP, and CRNA jobs now.

Learn more

Leave a Comment

Founded in 2004 by Kevin Pho, MD, KevinMD.com is the web’s leading platform where physicians, advanced practitioners, nurses, medical students, and patients share their insight and tell their stories.

Social

  • Like on Facebook
  • Follow on Twitter
  • Connect on Linkedin
  • Subscribe on Youtube
  • Instagram

CME Spotlights

From MedPage Today

Latest News

  • AI Not Ready to Replace Radiologists Interpreting Chest X-Rays
  • Study Confirms Better Survival for HPV-Positive Cervical Cancer
  • FTC Sues Anesthesia Group and Its Private Equity Backers
  • Inmates Escape From Hospitals in Recent Spree
  • 'The Last Straw' Driving Workers Out of Healthcare

Meeting Coverage

  • New Schizophrenia Treatments Are Coming: Don't Panic
  • Loneliness Needs to Be Treated Like Any Other Health Condition, Researcher Suggests
  • Stopping Medical Misinformation Requires Early Detection
  • AI Has an Image Problem in Healthcare, Expert Says
  • Want Better Health Outcomes? Check Out What Other Countries Do
  • Most Popular

  • Past Week

    • Reigniting after burnout: 3 physician stories

      Kim Downey, PT | Physician
    • Inside the grueling life of a surgery intern

      Randall S. Fong, MD | Physician
    • I’m tired of being a distracted doctor

      Shiv Rao, MD | Tech
    • Pediatricians grapple with guns in America, from Band-Aids to bullets

      Tasia Isbell, MD, MPH | Policy
    • Physicians have no autonomy. Here’s how to change that.

      Diane W. Shannon, MD, MPH | Physician
    • AI-driven diagnostics and beyond

      Michael Kirsch, MD | Tech
  • Past 6 Months

    • Medical gaslighting: a growing challenge in today’s medical landscape

      Tami Burdick | Conditions
    • I want to be a doctor who can provide care for women: What states must I rule out for my medical education?

      Nandini Erodula | Education
    • Balancing opioid medication in chronic pain

      L. Joseph Parker, MD | Conditions
    • I’m a doctor, and I almost died during childbirth

      Bayo Curry-Winchell, MD | Physician
    • Mourning the silent epidemic: the physician suicide crisis and suggestions for change

      Amna Shabbir, MD | Physician
    • Reigniting after burnout: 3 physician stories

      Kim Downey, PT | Physician
  • Recent Posts

    • Physicians have no autonomy. Here’s how to change that.

      Diane W. Shannon, MD, MPH | Physician
    • Understanding intersex health care [PODCAST]

      The Podcast by KevinMD | Podcast
    • The erosion of patient care

      Laura de la Torre, MD | Physician
    • Debating the role of psychiatric assessments in medical decisions

      Christian Youssef & Francisco M. Torres, MD | Conditions
    • Navigating adulthood in the digital age

      Eleanor Menzin, MD | Physician
    • 5 things to know about weight from a bariatric surgeon

      Maria Iliakova, MD | Conditions

MedPage Today Professional

An Everyday Health Property Medpage Today
  • Terms of Use | Disclaimer
  • Privacy Policy
  • DMCA Policy
All Content © KevinMD, LLC
Site by Outthink Group

Leave a Comment

Comments are moderated before they are published. Please read the comment policy.

Loading Comments...