Month: January 2011

Create a disease to market a new drug

An excerpt from White Coat, Black Hat.

by Carl Elliott

Many of us have a relatively simple, commonsense view of the way that drug development and marketing work.

People get diseases; scientists develop drugs to treat those diseases; and marketers sell the drugs by showing that the drugs work better than their competitors. Sometimes, however, this pattern works in reverse. Drug company scientists develop a drug …

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Quora in health and medicine, what doctors and nurses need to know

by Phil Baumann, RN

What assets do physicians nurse practitioners have which they can share online? It’s knowledge.

With today’s technologies, medicine and nursing care online are obviously limited – perhaps in the future we’ll have technologies which more robustly extend traditional care.

When patients seek information online, they’re usually looking for answers to questions. Now they may be seeking answers from different sources, but if they could find …

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Mischaracterizations by the popular media of medical conditions

by Joyce Graff

Medical dramas can play powerful roles in increasing awareness of rare diseases, but it’s critical that the diseases are portrayed accurately. Mischaracterizations by the popular media of medical conditions, particularly rare ones, can be very demeaning to people afflicted with those conditions, and can affect how people look at them in the workplace or at school.

The TV show, Grey’s Anatomy recently broadcast the first …

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