Does jet lag really need to be cured?

With Provigil going generic in 2012, Cephalon is looking to replace that lost revenue.

The drug company is trying to add a new indication, that is, “curing” jet lag, to give it a leg up over its predecessor.

That, and also drastically hiking the price of Provigil, may entice doctors to make the switch to the newer medication prior to patent expiration.

But, is jet lag another in the line of lifestyle conditions that pharmaceutical companies are manufacturing for their drugs?

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