Promoting medication adherence via lottery

Strangely interesting idea: “Aetna is sponsoring a clinical trial of a daily low-stakes lottery to see whether it helps promote adherence among coumadin patients . . . the unusual trial design features a daily one-in-five chance to win $10 and a one-in-100 chance to win $100.”

Again, the concept of good health isn’t enough of an incentive for patient compliance. Cash is still king.