Customer service, or advertising gimmick?

Despite the reports of ER overcrowding, they continue to advertise to bring in more patients:

Customer service, thirty-minute guarantee, provider in triage, rapid medical screening, fast triage. All gimmicks to bring in customers. Gimmicks and deceptive advertising all designed to make the ‘customer’ think that they will be seen by a doctor right away for their ’emergent’ condition. Smoke and mirrors. And what kind of customer are we attracting? The sick ones will always come, that is what we are here for. We are working on attracting just the kind of customer we don’t need. The people who use the ER for a clinic, the one’s who don’t pay, the verbally abusive and enabled of America.

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