Big Pharma is worried about YouTube

Short, unregulated hit pieces are getting some pharmaceutical executives worried:

These budding Michael Moores are a worry to the industry “because there are no internal controls on YouTube,” says Dorothy Wetzel, former consumer-marketing chief at Pfizer and now senior VP-management supervisor at Saatchi & Saatchi, New York, where she works on AstraZeneca accounts. “But,” she added, “you have to get used to it, because it’s here to stay.”

(via PharmaGossip)


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