Reverse cost-shifting. Some companies are eliminating copays on drugs:
Desperate for ways to curb soaring health-care costs, a groundswell of employers and health insurers are turning to a radically different approach: motivate patients to take not just the cheapest medicines, but the ones they need the most.
Over the past decade, health plans have sought to save money by shifting costs onto workers and encouraging them to use lower-cost generics. But the new model — which involves lowering or eliminating copayments on medications for chronic illnesses — makes better medical sense.