As the world becomes indexed via search engines like Google, online reputation becomes important – especially for health care providers. Patients are likely going to Google you as a quick screen, whether you like it or not:

With so much information accessible just by entering your name, the name of someone you know, the name of a business associate or even the name of a patient into a search engine, any pretense of manners or decorum has long been chucked out the window when it comes to digging for dirt, or lack thereof. In fact, far from being seen as rude, self-searching in particular is considered a wise business strategy, a way to make sure you know what face you are portraying to your patients — and your potential patients.