Drug reps getting cranky

Life as a drug rep ain’t what it used to be:

Doctors seem to be getting fed up with the reps, said Andrew Brana from the sales research firm TNS. Fifty-one percent of doctors responding to a survey complained about “over-aggressive sales practices,” said Brana, while 87 percent of drug companies say they’re taking a “smarter” approach towards wooing physicians, primarily by trying to understand what medications specific doctors actually need.

(via PharmaGossip)