Practice medicine like a business

The Independent Urologist, in a solo practice, puts the work into the proper perspective. Due to doctors’ often poor business skills, they often don’t think this way:

5 UA’s per day = 1.5 hours of your receptionist = 3 months of website hosting
1 new patient = 15 hours for you employee = 2 ½ months of internet access
1 follow-up patient = monthly cell phone bill = one 100 quantity container of UA dipsticks = monthly utility bill
2 vasectomies = 1 year of VOIP phone service = 1 week of print advertising

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