This is the highest scoring drug ad at The Doctor’s Choice awards.

“For the third consecutive year, the Association of Medical Publications honored pharma companies and ad agencies for displaying excellence in journal advertising at The Doctors’ Choice Awards. More than 7,500 prescribing physicians judged 300+ ads, representing the 200 most widely advertised products in 2004. The ads were judged on their ability to communicate, provide information, gain attention, and encourage action among doctors.

Salix’s ad for Colozal (balsalizde), created by MedThink to promote the drug’s effectiveness in treating ulcerative colitis, was the highest scoring single-page ad.”