There’s been a lot of talk over the last year or so about the benefits (and some drawbacks) of physicians using social media. Social media use by physicians has become so widespread here in Canada that the Canadian Medical Association has actually developed guidelines to help physicians understand the rules of engagement on the web. But while there has been a lot of attention ...

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Online reputation for doctors: A comprehensive social media guide I'm proud to announce my new book, co-written with Susan Gay: Establishing, Managing, and Protecting Your Online Reputation: A Social Media Guide for Physicians and Medical Practices The Foreword is written by Robert Wachter, MD, with endorsements from Eric Topol, MD, Abraham Verghese, MD, Jerome ...

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Even if you’re not involved on social media as a business, your employees or staff are more than likely on social media in their personal lives. And even innocent-seeming posts, tweets, pins or shares can leads to big repercussions if they are perceived as violating patient confidentiality. It is because of this that every medical office needs to set a social media policy to avoid any privacy or HIPAA violations. First ...

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The telephone is obsolete: How my patients contact me today “Doctor’s office; please hold.” You’ll never hear that when you call me. Never. You’ll also never get an automated answering system (I’m just referring to office hours, of course. Evenings and weekends the phone goes to Google Voice. More on that below.) We are also in the middle of a communication revolution. There are now so many other ways patients ...

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The use of social media is a tricky business. A recent Wall Street Journal article points out the challenges that CEOs and business leaders face when using Twitter. Many CEOs and other executives relate stories of personal attacks and cyber stalking from disgruntled customers, former employees or competitors. Some have opted out of the social media space due to specific legal concerns. Other very successful business leaders continue ...

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By now, it’s common knowledge that people should be careful about what they post to social media sites — especially job seekers. But if you’re a resident or physician, you need to be especially careful because of HIPAA. Again, this seems like common sense. But the more popular social media becomes, the more the lines are blurred. For most people, Facebook, Twitter, Linkedin and other sites are a part of day-to-day life. It’s easy ...

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Anyone working in the pharma industry will know it has been a tough few years. Dwindling innovation in the drug pipelines, the impact of global economic pressures and an increasing global focus on healthcare cost containment have all combined in a perfect storm for the sector often regarded as recession-proof. As the backdrop to all this, social media has rapidly been finding its place as a powerful media in sectors selling ...

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It'll be no surprise to the readers of this blog that physicians' use of Twitter and other social media has been exploding over the last couple of years.  But it may surprise you to know how hard it is to really analyze that data. Last year Dr. Katherine Chretien of the VA Medical Center in Washington, DC, published an eye-opening study in a JAMA letter.  Until that point, ...

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How doctors use Twitter to battle emotional fatigueAs a member of the Integrated Media and Technology Committee of ASCO, I have tried to champion the benefits of social media, whether it be on blogs, Twitter, LinkedIn, or otherwise. As I have become more engaged in various outlets, it has become apparent that these channels offer more than an opportunity to discuss the latest research and meet or ...

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1. You will have to move a lot. I went to medical school in Cleveland and did my pathology residency in San Francisco at UCSF.  I was on the medical school faculty at UCSF, Iowa, Allegheny University of the Health Sciences, and Michigan State. Since leaving academic medicine, I have worked at a bio-tech start up in Cambridge, an educational and research institute in Grand Rapids, a $2 billion integrated delivery system ...

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