Why doctors should use their real name on Twitter The General Medical Council (UK) published new guidelines that state, “If you identify yourself as a doctor in publicly accessible social media, you should also identify yourself by name. Any material written by authors who represent themselves as doctors is likely to be taken on trust and may reasonably be taken to represent the views of the profession more widely.”  This has ...

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The KevinMD toolkit: Speaking Part of the KevinMD toolkit series. A lot of people ask me, “What tools do you use for blogging, speaking, when you’re on the road, seeing patients etc. ...” So I decided to start a series that describe what tools I use, and why. First in this series are tools I use for my social media keynote presentations. ...

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I sincerely thank those who have reviewed or mentioned Establishing, Managing, and Protecting Your Online Reputation. 1. Doctors and Their Online Reputation. The New York Times' Well. "The book is an excellent and helpful resource. But what elevates it beyond the category of valuable how-to manual is the passionate call to arms that resonates from all those well-enumerated directions and clearly labeled diagrams. Like it or not, the ...

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Twitter makes me a better doctor: 4 reasons why I use Twitter Even as social media use among physicians gains popularity, I continue to hear doubts echoing from my fellow medical students, residents, and attendings, particularly about the use of Twitter. Many of them ask how using Twitter has benefited me, and my answer almost always makes them stop and think. My life has been enriched by the network of intelligent and forward-thinking people I have connected with ...

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During a routine office visit, I was discussing activities and extracurriculars with a bright 10-year old girl. She loved talking about her dance team, gymnastics, and her new hobby of horseback riding. Towards the end of our conversation, however, she said something that surprised me: “And, I am addicted to Pinterest.” I turned to her mother, who was also in the exam room, and asked, “Did you know she is on Pinterest? ...

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The transformation of healthcare in the information age The transformation of healthcare in the information ageThis is the Foreword from Establishing, Managing, and Protecting Your Online Reputation: A Social Media Guide for Physicians and Medical Practices by Kevin Pho, MD, and Susan Gay (Greenbranch Publishing, 2013). Information technology is transforming the way we teach, learn, communicate, work, play, and think. And there are few areas in which ...

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When it comes to attracting new patients using the Internet is crucial. Many people begin their searches for new products and services online. You may have heard before that word of mouth is the best type of advertising. While that is true, it is important to realize that a lot of that communication between people is happening online, rather than in person. It is important for physicians to use social media ...

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There’s been a lot of talk over the last year or so about the benefits (and some drawbacks) of physicians using social media. Social media use by physicians has become so widespread here in Canada that the Canadian Medical Association has actually developed guidelines to help physicians understand the rules of engagement on the web. But while there has been a lot of attention ...

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Online reputation for doctors: A comprehensive social media guide I'm proud to announce my new book, co-written with Susan Gay: Establishing, Managing, and Protecting Your Online Reputation: A Social Media Guide for Physicians and Medical Practices The Foreword is written by Robert Wachter, MD, with endorsements from Eric Topol, MD, Abraham Verghese, MD, Jerome ...

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Even if you’re not involved on social media as a business, your employees or staff are more than likely on social media in their personal lives. And even innocent-seeming posts, tweets, pins or shares can leads to big repercussions if they are perceived as violating patient confidentiality. It is because of this that every medical office needs to set a social media policy to avoid any privacy or HIPAA violations. First ...

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