The best defense is a good offense. This is certainly true when it comes to online reputation and digital presence. Doctors should be using social media and other online platforms strategically.  Health care institutions without a medical professional as a social media strategist are taking a huge gamble. Imagine a politically polarizing communication related to your organization that was not intended to be public, but was leaked and widely circulated on the internet. ...

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american society of anesthesiologistsA guest column by the American Society of Anesthesiologists, exclusive to KevinMD.com. "Social media engagement" is a buzzword in today’s business world. There is no clear definition of this term, but most agree that it involves some measure that those looking at your online content are actually interested in what you have to say. In other ...

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shutterstock_193510067 "Publish or perish" has been the mantra of academic medicine for as long as can be recalled as the reputations of professors, physicians, and academic centers have hinged on contributions to peer-reviewed literature for years.  Yet today’s information era is dominated by the rapid development of social media and online interactions, which have also resulted in some major advancements to print media ...

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shutterstock_154181867 The most important factor in successful stroke treatment is time. When a stroke patient is encountered by EMS, or when they present to an emergency department, it is absolutely vital to determine the time "last known well" to make decisions about what treatments may be available and appropriate. A 97-year-old woman arrived in our emergency department after suddenly becoming unable to speak, and ...

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On July 7th, 2015, I cross-posted an article from "Hope Amantine," a pseudoanonymous surgeon who previously blogged at Simple Country Surgeon: "A lesson in the OR that prepared this doctor to be a surgeon." On July 8th, 2015, 11 a.m. Eastern, I was notified by an editor at MedPage Today about the controversy questioning the truthfulness of the story. I then reached out to "Hope," asking whether her story was fictional or not. I ...

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shutterstock_57058306 Twitter is a communication platform, and, therefore, it is a neutral medium. It’s not the medium itself, but how you use the medium that makes Twitter "good" or "bad." In my five years of being an anonymous and five months of being a named individual on Twitter, I have come to realize that different people use Twitter for different purposes. In ...

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academicMedicalCenterTwitter Ever since I began residency, I have been encouraging, prodding, and at times, persistently pestering department leadership of my belief that our ophthalmology department should have a dedicated Twitter feed. After months of persistence combined with good timing and supportive leadership, the Twitter feed was launched on June 1, 2015 for the University of Iowa department of ophthalmology and ...

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shutterstock_154181867 I was once Australia’s most followed surgeon on Twitter, according to my dear wife. She was probably right, as always. I had more than 3,700 followers on my account, but very few people knew who I was behind that necktie avatar. You see, I was anonymous, or more correctly, pseudonymous. There were three reasons why I chose to start off life on ...

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A continuing series on physician online reputation.  For more KevinMD minutes, please visit my YouTube channel. Why should doctors use Twitter? One compelling reason is to curate information. Did you know that there are 20 million articles on Medline and the volume of medical literature grows by 10 percent every year? Just a few years ago, there were 24,000 new cancer articles, and it's impossible to keep ...

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medpagetodayFrom MedPage Today:

  1. Whooping Cough Epidemic Hit Vaccinated Kids Hard. The 2012 pertussis epidemic in Washington state affected a surprising number of adolescents who were vaccinated on schedule.
  2. 3-Year Curriculum: The Cure for Med-Ed's Ills?. In response to complaints that medical education costs too much, takes too long, teaches the wrong things, ...

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