Anyone working in the pharma industry will know it has been a tough few years. Dwindling innovation in the drug pipelines, the impact of global economic pressures and an increasing global focus on healthcare cost containment have all combined in a perfect storm for the sector often regarded as recession-proof. As the backdrop to all this, social media has rapidly been finding its place as a powerful media in sectors selling ...

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Though I've personally been writing online for coming up on eleven years—basically the span of my entire medical career—I've never purported to be a pundit or expert when it comes to the topic of social media in medicine.  In some ways actually, I feel like Willy Loman, who built his little house in the middle of a field and later found himself surrounded by skyscrapers.  But the Internet ...

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It happened exactly one week ago today.  I was sleepily putting my phone down to take a shower after a long night of call.  I can't explain the exact sequence of events, but in the blink of an eye my mobile fell into a full sink of water.  I grabbed it with lightning fast reflexes and blotted it dry with a towel.  As I expected, it was dead. After an extensive ...

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Key opinion leaders (KOL) are still one of the most important corner stones for the marketing machines of pharmaceutical companies. Their network, expertise, reach and authority is what pharma is interested in. We’ve written about KOL stardom in the past and how to attain it. In this post I’d like to take a closer look at the implications social media has on KOL’ism. First off, let me tell you one ...

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The patient satisfaction industry needs to be disrupted. This old, legacy industry, with it's outdated and overpriced technology needs a serious makeover. I work for a large physician group that uses a well-established patient satisfaction vendor. And I have had no end of frustration trying to figure out how the data I get back can be used to actually improve my practice and the overall patient experience. Don't get me wrong; I ...

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Traditionally, a physician’s reputation was best established and passed along by word of mouth.  Discussions among friends or at church, sporting events or civic groups often provided the information necessary for potential patients to choose a healthcare provider.  Today, most patients and consumers of healthcare get information about medical conditions and physicians online. Some ...

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In a previous post on the Social Media Healthcare blog, I made an argument as to why physicians should be involved in social media—especially on Twitter.  The purpose of this post is to describe how I use social media as a busy clinician and teacher of family medicine to keep up to date with clinical and policy information and  also how I find the time to use social media. ...

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September 2012 #hcsm keynotes: #eDTC2012 and @AAOHNSI am honored to be speaking at two conferences this September 2012. The first, on Monday, September 10th, is a lunch session at the American Academy of Otolaryngology-Head and Neck Surgery 2012 Annual Meeting. The second, on Friday, September 14th, is a keynote at eDTC Revolution. Both will be in Washington, DC. I will be discussing my social media journey ...

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It used to be simple: build a practice website, stuff it with some keywords and your online spine practice marketing is done. Those days are long gone and search optimization and social media strategies continue to explode and cause confusion among medical professionals. New Google changes have caused practice sites to disappear or plummet in search ranks. Guidance for a proper social media strategy varies wildly or is non-existent. Mobile ...

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I’d like to thank various media outlets for recently citing KevinMD.com. 1. Damage control on physician-rating sites. Medical Economics. Kevin Pho, MD, an internal medicine physician, has written about patient satisfaction issues, says that including patients in the process also helps lessen the possibility that they will criticize you later for saying "no" to something they wanted but that you felt was not in their best interest—such as denying them pain medications ...

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